Nike LEBRON XVII
photo: nike
During a visit to Nike’s World Headquarters in Beaverton, Oregon in June, LeBron James teased a look at the newest shoe in his line: the LEBRON XVII. Look beyond the cursory glances from social media, and you’ll find updates under the hood that resolve LeBron’s quest for speed and support in his footwear.
photo: nike
“We had ‘the blueprint’ in mind for the 17, and we started from the ground up on everything, whether that was the construction of the knit or the way we could protect him underfoot with Air bags. The silhouette was a way to reset the mark for LeBron, and futuristically explore how we could help his game with the best that Nike offers.”
